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Crowdfund Insider: "Honeycomb Credit CEO & Co-Founder George Cook Discusses Rust Belt Crowd

Writer: George CookGeorge Cook

Updated: Jun 17, 2021


Headshot of George Cook, CEO and co-founder of Honeycomb Credit

Our CEO George Cook was recently interviewed by Crowdfund Insider about unlocking capital for Main Street small businesses, the crowdfunding ecosystem, and why beautiful Pittsburgh will always be our home base.

Crowdfund Insider: please discuss why you decided to launch Honeycomb Credit?

George Cook: I’m a sixth generation community banker, my family has been running a small community bank in rural Appalachia for about 130 years. Growing up in the family business, I spent a lot of time thinking about community banking and its impact on Main Street communities. But I started to notice that the banking industry is consolidating at a dumbfounding rate – we lose one community bank in the U.S. every single day.

When I started to dig into the data, I realized this was disproportionately impacting small businesses who historically relied on their community banks for expansion capital. I spent a lot of time thinking about the challenge and while in graduate school I met my co-founder, Ken Martin. Ken sits at the intersection of Wall Street and Main Street with a successful investment banking career but also having experience owning and operating Main Street small businesses.The two of us put our heads together and set out to create a tech-enabled, scalable platform, to create the community bank for the 21st century.

To read the whole Q&A, check out the full article at Crowdfund Insider here.


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